Rob Rijnders is a distinguished commercial leader with extensive experience in transforming businesses through strategic leadership and sustainable practices. With a career spanning over two decades, Rob has held pivotal roles in diverse company structures, including start-ups, private equity-backed firms, family-owned enterprises, and large corporations. His global expertise is particularly pronounced in markets such as the Netherlands, Belgium, Germany, the UK, Thailand, and Vietnam. Notably, Rob has been instrumental in driving growth and innovation at Unilever and Signature Foods, among others. As our Associate Partner, strategic advisor and coach, he is deeply committed to fostering talent, leading organizational transformations, and supporting purpose-driven companies, with a special focus on the sustainable transformation of the food chain. Rob's guiding principle, "live your talent each and every day," underscores his dedication to helping individuals and organizations realize their full potential and make a positive impact on society.