Peter is co-founder and CEO of Ubuntoo, the Environmental Solutions Platform. Ubuntoo’s mission is to leverage Collective Intelligence (human expertise x AI) to provide exponentially better access to environmental solutions and knowledge. He is a founding partner at Zero by Fifty Ventures, an incubator for environmental startups, and at Marcaps LLC, a firm dedicated to the advancement of marketing capabilities. Previously, Peter was at The Coca-Cola Company. In his 19 years’ tenure, he held a variety of high-profile roles, including Global VP Digital & Assets and CMO for Asia Pacific. Being a true world citizen, Peter has lived and worked in Africa, Asia, Europe, and North America. He has a Master's degree in Commercial Engineering from the University of Leuven, Belgium, and also holds a Postgraduate Master's degree in Business Management from the University of Montpellier in France.