Omar Rodríguez Vilá is an award-winning Professor of Marketing Practice at the Goizueta Business School of Emory University. He has been selected eleven times as Core Professor of the Year and is the recipient of the prestigious Provost Award for Excellence in Education. His research uses a combination of grounded theory and econometric methods to understand the impact of macro-environmental changes on the growth capabilities of firms. He studies how environmental and social sustainability considerations are changing the nature of growth activities and consumer behavior.

His bestseller work with Dr. Sundar Bharadwaj, entitled “Competing on Social Purpose,” was published in Harvard Business Review in September 2017 and republished in a special HBR edition on Purpose and Business in 2020. His article “How Inclusive Brands Fuel Growth,” based on a two-year research project, was published in the May 2024 edition of the Harvard Business Review. He is currently working on a book entitled Competing on Social Impact and has been a speaker at numerous industry conferences and companies on issues of sustainability as a growth driver.

Prior to his career in academia, Dr. Rodríguez Vilá held leadership positions in marketing at The Coca-Cola Company, including as the Global Vice-President of Integrated Marketing Communications and Integrated Marketing Director for Coca-Cola China. He holds a PhD in Marketing from the Goizueta Business School and an MBA in Strategy and Marketing from the Kellogg School of Management. He is co-founder and CEO of Marcaps, LLC, a firm dedicated to the advancement of marketing capabilities.