Guillermo Giménez y Brotons is an accomplished leader in Brand Strategy, with over 30 years shaping iconic campaigns for top global companies, including The Coca-Cola Company and Unilever. At TCCC, Guillermo has been instrumental in creating communication strategies across diverse markets — South Latin, Mexico, and the USA — for brands like Coca-Cola TM, Sprite, Fanta, Powerade, and Smart Water. His work has contributed to numerous accolades, including The Coca-Cola Company’s recognition as Advertiser of the Year (2013) and Coca-Cola as Brand of the Year (2024) at the Cannes Lions International Festival of Creativity.

Throughout his career, Guillermo has excelled in building and orchestrating dynamic collaborations with creative partners, from media and social agencies to PR and digital innovators. Most recently, he has led the development of The Coca-Cola Company’s Global Integrated Marketing Process, setting up a unified approach to communication across categories worldwide.

Now the founder and CEO of Raval, a creative advertising agency with bases in Buenos Aires and Atlanta, Guillermo continues to focus on Creativity & Brand Strategy, partnering with major clients.